About Kevin Gleeson
Born on July 7th, 1979 in Dublin, Ireland, Kevin Gleeson is a graduate of the University of Connecticut’s School of Communications and the fourth of six children. Now living in Connecticut, Kevin works in e-commerce and specializes in online marketing, often referred to as search engine marketing and sometimes inappropriately minimised as search engine optimization. KitchenSource.com, a top 500 online retailer is owned and operated by four of the Gleeson family members.
Started in 1996 and surviving the dot-bomb of the early 2000’s, KitchenSource.com has established a strong presence and has helped pave the way for e-commerce in general. In the beginning, from the living room of the family home, each of the four Gleeson’s assisted with just about every aspect of the business. From answering phones, to creating product pages, there was no task too small or big. With revenue increases of more than 50% year over year and a dedicated staff capable of preforming the day-to-day operations, Kevin, along with the others began to focus his attention on the operations and future of the company. Realizing at an early stage in the game, that search engines were key to success in the online world, Kevin began to tinker with page elements to test their effects on search engine results. While it was quickly discovered that meta tags and keyword stuffing were key in the early days, its clear that much more is required to affect rankings today. In the days past where bidding for placement was straightforward with companies like GoTo.com, which later became Overture.com and is now Yahoo! Search Marketing & Google’s AdWords, Kevin learned the in’s and out’s of online ad buying. Soon came the advent of Affiliate marketing with companies like Commission Junction and LinkShare for affiliates, and AdSense for publishers. Eager to know all things SEM, Kevin quickly tried his hand at content and affiliate sites. Realizing the potential for a welcome supplemental income, Kevin continues a hobby as an affiliate and online publisher with numerous unrelated sites.
In addition to his primary role as Director of Marketing, Kevin has recently helped guide the company through a number of difficult transitions. The first major operation was the migration of a number of interlinked sites into one main domain, known today as KitchenSource.com. The transition from a completely static site to a dynamic one was no easy task but was also pulled off seamlessly with the assistance of Kevin and other highly knowledgeable team members.
Kevin continues to improve on his knowledge base by regularly attending industry events and conferences such as: Search Engine Strategies Conference & Expo, Webmaster World’s PubCon, Internet Retailer’s Conference & Exhibition, e-Tail, and more. Additionally, Kevin is a moderator at Search Engine Watch Forums and an active member of a number of other industry related online forums and associations.
Aside from work, Kevin has a passion for traveling and takes every chance he has to get away. With frequent trips to Europe, Central America and the Caribbean, Kevin is drawn to other cultures. An avid boater, Kevin enjoys spending time on Ireland’s Eye, his family’s Myabca 45TR Spanish Fishing Trawler. Additionally, Kevin’s adventurous side encourages him to learn to fly planes. His sensible side is yet to agree. **Update: Kevin has taken the bull by the horns and is now learning to fly airplanes at Three Wing out of Sikorsky Airport (KBDR)
Memberships, Affiliations & Bits & Pieces:
Kevin, when online, generally goes by his online nickname, KevinSource…
Kevin Gleeson’s LinkedIn Profile
Kevin Gleeson as KevinSource, Moderator at Search Engine Watch Fourms
Kevin Gleeson at SEOmoz
Kevin Gleeson as KevinSource on High Rankings Forums
Kevin Gleeson on Sphinn.com
Kevin Gleeson on WebmasterWorld
Funnel Search Marketing- CT Search Marketing Services Offered by Kevin Gleeson
Kevin Gleeson’s Photos on Flickr.com